Deepak Jain
Deepak Jain on LinkedIn (opens in a new tab)12+ years in B2B product and growth, including senior product manager at Zluri. Founded a B2B company that sold to enterprises overseas.
B2B marketing specialists
We're your extended marketing team.
Right now, a buyer is comparing you with your competitors, and you don't know it. They're searching Google, asking ChatGPT and scrolling through LinkedIn. We make sure you're easy to find, trust, and choose.
Brands our team has worked with
The problem
Your buyers decide before they call you.
Most companies get dropped at one of three points.
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Hard to find.
Buyers search Google and ask ChatGPT. Your competitors show up. You don't.
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Hard to trust.
An old website and a quiet LinkedIn make a strong company look small.
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Hard to choose.
Your buyer has to convince their team. If your digital presence is not clear, they don't risk shortlisting you.
Your product isn't weaker. Your brand is just harder to find, trust and choose.
Who we help
Which one are you?
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The next-gen leader
You've taken over the family business. The product is strong, but the brand still looks like 2010.
We start withBrand, website and founder presence
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The referral-built business
Referrals got you here. But you can't plan next year's growth on who remembers to recommend you.
We start withVisibility and outbound
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The momentum builder
You've just raised a funding round or set an aggressive growth target. Your investors expect growth this quarter, and hiring a marketing team takes months.
We start withPositioning, outreach and sales decks
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The overseas seller
Your product competes globally but your brand still looks local. Buyers in the US, Europe and the Middle East need to trust you before they've met you.
We start withGlobal positioning and perception
Not the right fit: pre-revenue startups, companies still looking for product-market fit, and consumer brands.
Our approach
Fix the stage that's losing you buyers.
Every enterprise buyer moves through five stages before they sign. Most B2B companies lose them at one or two stages of the funnel. We find yours, then fix it.
- Found
- Trusted
- Chosen
- 01 · Awareness
Do they know you exist?
- SEO
- AI search (AEO and GEO)
- Founder LinkedIn
- Company LinkedIn
- LinkedIn and Google ads
- ChatGPT ads
- Directory listings
- Events and exhibitions
- 02 · Interest
Do they get what you do?
- Positioning and messaging
- Blogs
- Thought leadership posts
- Social media management
- Explainer videos
- Guides and whitepapers
- Email newsletters
- 03 · Consideration
Can they trust you?
- Website
- Branding
- Landing pages
- Product demo videos
- Case studies
- Brochures and collateral
- Comparison pages
- 04 · Conversion
Can sales close them?
- Account-based marketing
- LinkedIn and email outreach
- Sales decks
- One-pagers
- Battlecards
- ROI pages
- Proposal templates
- Email nurture
- 05 · Advocacy
Will they recommend you?
- Client case studies
- Testimonial videos
- Referral programs
- Client community
You won't need all of this. The consultation shows which stages need work.
Book a consultationHow we work
Audit. Build. Run.
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Step 01
Audit your presence
We look at you the way a buyer would: your website, LinkedIn, and search results on Google and ChatGPT. You get a clear list of gaps.
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Step 02
Build your narrative
We sharpen your positioning, then build the story, content and sales assets for the stages that need it most.
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Step 03
Run and grow
We work alongside your sales team so interest turns into meetings faster. You see progress every week and results every month.
Engagements
Start lean. Scale fast.
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Visibility
Get discovered. Look trustworthy.
- Brand positioning and messaging
- Company and founder LinkedIn
- SEO and AI search (AEO and GEO)
- Blogs and infographics
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Recommended
Pipeline
Marketing that brings sales conversations.
Everything in Visibility, plus:
- Account-based marketing
- Sales decks
- Battlecards and objection handling
- Case studies
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Full GTM
Your complete go-to-market engine.
Everything in Pipeline, plus:
- LinkedIn and Google ads
- Landing pages
- Whitepapers and research reports
- Explainer video series
Add-ons
Add to any plan, any time.
- Website
- Brochures and collateral
- Events and exhibitions
- Newsletters
- Community
Why us
Why B2B companies choose us.
| With a generic agency | With Perspectra |
|---|---|
| They treat you like a consumer brand. | B2B specialists who know long sales cycles and buying committees. |
| They take months to understand what you sell. | We've built and sold B2B products ourselves, so we get it in the first meeting. |
| They report posts, likes and impressions. | We plan every activity around one question: does it move a buyer closer to a deal? |
| They can't get you into ChatGPT answers. | We've already helped B2B companies show up in AI search. |
| You manage four freelancers, and nobody owns the plan. | One team that sets the strategy and does the work. |
| You depend on them forever. | We build the system, run it, and hand it over with SOPs when you hire your own team. |
The founders
The difference starts with who leads it.
Both founders have built and sold B2B products to enterprise buyers. We know what a buying committee needs to see before it signs.
Book a consultation 
Rahul Jain
Rahul Jain on LinkedIn (opens in a new tab)Has built multiple B2B startups from the ground up. 20 years as a value investor taught him to read a business the way a buyer's CFO does.
FAQ
Frequently asked questions.
Do we need your services in all five stages?
No. Most companies need two or three. The consultation shows you which.
Our sales team does well with referrals. Why do we need marketing?
Most buyers arrive on a sales call already leaning one way. We build that perception before the call. Your sales team starts ahead, and deals close faster.
How are you different from a generic agency?
Generic agencies work with every kind of company. But B2B buyers think and buy very differently from consumers, and a B2B buyer takes more than a quick scroll to understand. That's all we do.
How do you report progress?
Weekly check-ins, sprint planning and a monthly report. We report on meetings and pipeline, not likes and impressions.
Our buyers aren't on LinkedIn.
Most enterprise buyers are. Even if yours aren't, someone in the buying group is: the influencer, the gatekeeper or the decision maker. We make sure your brand is there when they decide.
We plan to hire a marketing team later.
Great. A full team needs design, content, SEO and social media experts. Until you reach a certain size, building it in-house doesn't pay off. We deliver similar results at a fraction of the overhead. When you're ready, we hand everything over.
How soon will we see results?
Outreach can start conversations in the first month. Brand and content build over time, and keep paying off.
How much does it cost?
Plans are monthly and depend on scope. After the consultation, we send a proposal with a fixed monthly fee.
Do you work with companies selling abroad?
Yes. We work with B2B companies in India and those selling to the US, Europe and the Middle East.
For business advisors
Are you a business advisor to B2B founders? Partner with us.
Your clients' problems fall into two groups: how the business runs, and how it gets found and chosen. You fix the first. Bring us in for the second.